Economy, Energy & FinanceJanuary 28, 20262 min read

Ramadan and the Ethics of Pricing: A Collective Call for Empathy, Justice, and Fair Commerce

Ramadan is not merely a month of fasting; it is a month of moral accountability. Yet, paradoxically, it has increasingly become associated with price inflation.

SF

Saad Bin Farrukh

PhD Researcher: AI & Supply Chain 4.0 | Co-Founder, SBF-Consultancy & Pak-LLM

Ramadan and the Ethics of Pricing: A Collective Call for Empathy, Justice, and Fair Commerce

Ramadan is not merely a month of fasting from food and drink; it is a month of self-restraint, empathy, generosity, and moral accountability. Yet, paradoxically, it has increasingly become associated with price inflation, market exploitation, and financial stress.

Artificial price inflation aimed at maximizing short-term profits contradicts both Islamic ethics and basic principles of social justice. Profiting through hardship inflicted upon others is not success in Islam.

Reshaping the Trend: From Exploitation to Empathy

Ramadan should be the month when essential groceries become more affordable. Instead of inflating prices, merchants can focus on volume-based sales and bundled essentials. This approach multiplies goodwill and long-term loyalty.

Global Examples: When Markets Serve the People

In many countries—Muslim and non-Muslim alike—seasonal demand is met with price relief. Christian-majority countries actively reduce prices during their religious seasons (Christmas/Black Friday). Commercial success and consumer relief can coexist.

Merchant and Citizen Responsibility

  • Merchants: Commit to transparent pricing and fair margins.
  • Citizens: Avoid hoarding, support ethical businesses, and reject exploitation.

A just Ramadan economy requires merchants who fear Allah in pricing and consumers who refuse to normalize exploitation. Let us restore the true spirit of Ramadan—a month where faith transforms markets.

SF

Saad Bin FarrukhAuthor

PhD Researcher: AI & Supply Chain 4.0 | Co-Founder, SBF-Consultancy & Pak-LLM

Leading researcher and consultant in Supply Chain 4.0, Shariah-compliant digital sovereignty, and foundational AI systems. Founder of Project Pak-LLM and Principal at SBF-Consultancy.

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